Here’s a huge lesson I learned after building my second subscription-based company.
When everyone has a laptop, and the barrier to entry no longer exists, what you get is noise at first, then the stories worth telling slowly rise to the surface.
Finding something worth saying, and telling the trutht is so important it’s mindblowing.
We now live, more than ever before, in a time of real connection.
Productivity evolves year to year as our lives are streamlined making space for what hopefully allows us to reconnect with priorities.
Know we know what typically happens is we tend to fill the space with more of what we want instead of what we need.
Stressful? Sure. But nothing is going to stop this revolution.
The choice is ours. Will we continue to just consume.
Or will we take time to produce and use the time saved to do less and be?
The Forever Customer
The forever customer is the customer who’s gone through the ritual of earning permission to ask for attention.
Knowing you. Liking you. Trusting you. How do you get there?
It’s simple. You tell stories and move the conversation forward by sharing ideas worth sharing.
Where should you star? Begin with telling them what they already know, but thought that you didn’t – while saying it the exact way they would say it but better.
How do you know when you’re doing it right?
When you get feedback from people who share that they experienced the same thing, or better yet, they say to you that “they couldn’t have said it better if they tried”…you are partaking in a dance that leads toward a life long relationship.
When a customer trust you to deliver today, tomorrow, and next year, and continues to find value today, tomorrow, and next year – you’ve found a forever customer.
A Key Benefit To Subscription Businesses & Why They Work.
More than anything, what subscription businesses are providing is convenience and innovation at scale.
You can borrow your friend’s Netflix account. You can stream movies illegally, or you can subscribe to streaming services that are cheaper, but with Netflix you get:
- An algorithm that reflects your tastes so you might find a hidden gem
- Netflix original, which had clout now.
- The novel experience of seeing a brand new film or show that drops out of nowhere.
- Security.
You can stream music on Youtube but with Spotify you get:
- ownership at scale
- build a playlist with a network effect – unique artists, playlists of influencers
- Better passive user experience
When the service is a utility – the value proposition isn’t always clear to the user, but the motivations will surface naturally.